CampaignManager for Retail

One retail network.
Many local moments.

Coordinate campaigns across stores while keeping the experience relevant to each location, department and product. CampaignManager connects publishing, local context and screen operations.

Large digital displays surrounding a True retail store interior
Retail installation · large-format displays within the store
01 / Your environment

From a network-wide launch to a single fixture.

Retail teams need consistency across the estate and relevance on the shop floor. Bring both into the same campaign workflow.

Launch together

Organise campaign media and schedules for the stores and screens carrying a promotion.

Adapt by location

Use CategoryMatch attributes to include or exclude content where products or services differ.

Help at the point of interest

Use configured touch or sensor interactions to present information beside the product being considered.

02 / Illustrative workflow

A product lifted. A useful demonstration.

A shopper picks up an item at a display fixture. A compatible sensor supplies an event and the configured campaign selects the associated demonstration.

Input
A product-pickup event from a connected sensor.
Decision
Select the demonstration mapped to that item.
For
A shopper evaluating that product, at that fixture.

Illustrative workflow using compatible sensors and configured event integration.

03 / One operating platform

Keep the shop floor in view.

Review player connectivity, downloads and content details across locations. Give publishers and operators access that reflects their responsibilities.

04 / A useful evaluation

Start with
your real requirements.

Bring a representative campaign, the player and screen details, and the decisions your teams need to make.

Who controls local changes?

Define which campaigns are managed centrally and which responsibilities belong to store or regional teams. Map those responsibilities to roles and permissions.

What should vary between stores?

Identify location attributes, relevant product or service differences, and the content that should be included or excluded.

Which interaction is worth piloting?

Choose one product and one screen. Define the input, response and hardware needed to test the experience.

Explore CampaignManager

Ready to explore
CampaignManager?

Start a free trial, or book a free demo to explore how CampaignManager could work for your network.