Respond to local conditions
Use weather feeds, sensor inputs and configured rules to select suitable creative at each location.
CampaignManager for Outdoor signageAcross cities and countries.
Across cities and countries.
Relevant at every screen.
Coordinate an outdoor network across locations, cities and countries. Let local conditions and audience signals inform the campaign, while CampaignManager keeps publishing and operations connected.
InputLocal feed or sensor condition
DecisionSelect the eligible creative
ForThe audience at that location and moment
01 / Intelligence in your environmentConnect the context.
Connect the context.
Let people interact.
Understand the audience
At suitable pedestrian displays, camera-derived audience count, dwell time and gaze can inform playback rules and campaign review.
Let interest become interaction
At walk-up displays, offer a QR code to explore information on a phone or choose configured content on demand.
02 / Illustrative workflow
One network campaign. Different local responses.
An illustrative campaign spans several countries. A connected local weather feed meets a configured condition at one location, selecting the relevant creative there while other screens follow their own rules.
Define the inputs, thresholds and fallback content for each rule. Camera analytics need suitable cameras and positioning; phone interaction fits pedestrian locations. Audience metrics complement playback reports rather than prove a sale.
03 / Plan your evaluation
Which local signals should change playback, and what should run when those signals are unavailable?
Bring a representative campaign, the screen and player details, and the systems that need to connect. The Ryarc team can work through the publishing, integration and operating requirements with you.
Broadcast distribution / ATSC 3.0Broadcast at scale.
Explore ATSC 3.0 distribution →Broadcast at scale.
Respond locally.
Deliver shared campaign files across participating broadcast service areas, while each endpoint applies its configured playback rules. Ryarc supports ATSC 3.0 distribution where compatible infrastructure and services are available.