Ryarc Blog

DOOH Programmatic Decoded, Part 2 →

Programmatic Won’t Save Your DOOH Business. Your Screens Will. In my last post — Programmatic Decoded, Part 1: Is Programmatic Actually Making You Money — Or Just Moving It Around? — I made the case that programmatic is a mechanism, not a strategy: it changes how a sale happens, it doesn’t create demand for you. […]

DOOH Programmatic Decoded, Part 1 →

Is Programmatic Actually Making You Money — Or Just Moving It Around? In the last year or two, the rush toward programmatic among small and mid-size DOOH companies has seen a significant rise. Sales teams at some of these companies seem to treat it like a messiah — whatever the revenue problem is, plugging into […]