CampaignManager / Intelligence & interaction

Give every screen
a reason
to respond.

Connect digital signage to what is happening around it. CampaignManager brings conditions, local context and interaction into the same workflow as content, schedules and delivery.

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If

What makes it play?

A sensor event. A data value. A camera signal. An AI-model output.

For

Who and what is it for?

The audience, location, zone and immediate need the content serves.

Two connected decisions within CampaignManager.
01 / Conditional playback

Decide the response.
Connect the signal.

A schedule defines when content can run. A condition adds another decision: whether the circumstances are right for that content to play.

  1. 01 / INPUT

    Receive a signal.

    A connected sensor, camera, data feed or model provides an event or value.

  2. 02 / CAMPAIGNMANAGER

    Apply the rule.

    The configured condition governs the relevant campaign or content.

  3. 03 / EXPERIENCE

    Respond on screen.

    The selected content plays at the intended endpoint, in its local context.

Conceptual workflow. Inputs and playback behaviour are configured for the application.

02 / Illustrative applications

Useful responses.
Specific moments.

Start with the experience you want to deliver. Then define the signal, the rule and the context it should serve.

Sensor interactionA product lifted. A demonstration plays.
Signal
A compatible sensor reports that a product has been picked up.
If
The configured rule selects the demonstration associated with that product.
For
The nearby screen helps a shopper considering that item, at that fixture.

Setup: Compatible sensing hardware and a configured event connection.

Connected dataA local change. A relevant message.
Signal
A connected data feed reports a condition, such as a change in local weather.
If
A campaign rule makes the corresponding content eligible for playback.
For
The message fits the conditions at the selected location.

Setup: A data source, agreed event values and a configured integration.

Camera & AI inputsAn observed signal. A defined response.
Signal
A connected camera system or AI model supplies a supported event, such as presence in a defined zone.
If
A rule maps that event to the content intended for the zone.
For
The screen responds to the immediate setting and audience context.

Setup: A compatible camera or model, an event connection and the relevant audience feature configuration.

Touch interactionA visitor chooses. The screen responds.
Signal
A visitor selects a topic on a touch-enabled display.
If
The configured hotlink or navigation tree opens the associated content.
For
The visitor explores information relevant to their own question.

Setup: A supported touch display and an authored interactive content journey.

03 / Hyperlocal relevance

One campaign.
Closer to the moment.

“For” gives the campaign its purpose: the person, place or need it should serve. That context can be as specific as one product, at one fixture, in one location.

Location

Which store, venue or site?

Zone

Which screen, department or fixture?

Moment

What is happening here, now?

Need

What information is useful?

CategoryMatch

Share the campaign.
Match the location.

Use CategoryMatch attributes to include or exclude content for relevant contexts. A shared campaign can accommodate location differences without a separate playlist for every variation.

Illustrative location A

Service available

A matching location attribute includes the service promotion.

Illustrative location B

Service unavailable

A non-matching attribute excludes that promotion.

04 / Integration-ready

Bring your systems
into the experience.

Connect supported inputs through APIs and integrations. Ryarc’s engineering team works with you and your delivery partners to define the connection and the response.

Sensors & events

Use SensorMatch and supported MQTT connections to bring configured sensor events into playback decisions.

Camera & model outputs

Connect supported audience or contextual signals. The camera or model supplies the observation; CampaignManager uses the configured input to govern playback.

Data & business applications

Bring external feeds and application events into your content and campaign workflow.

Touch & exploration

Build interactive journeys with touch hotlinks and navigation trees so visitors can choose what to explore.

SensorMatch and camera-based audience capabilities may require additional features. The supported hardware, player platform and connection are defined for your deployment.

05 / One operating platform

Intelligence belongs
inside the campaign.

What, when, where, if and for remain connected. Publish the campaign and its rules, then manage delivery through the same platform.

Shape the experience.

Content and schedules establish the message and its campaign window.

Define the response.

Conditions and local context determine how that message becomes relevant.

Keep control.

Publishing permissions, player visibility and proof of play support the network in operation.

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